Insights

Thoughts on B2B sales and operational AI.

Strategies, frameworks, and observations on how B2B companies scale sales with AI agents.

Abstract visual representing data moats and AI-driven value, with layered connections suggesting durable data assets.

Strategy April 25, 2026

The Login Was Never the Point

Why AI is separating data from interface, which software categories are most exposed, and what durable value actually looks like in the agent era.

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Editorial cover illustration depicting the shift from a hands-on operator role to a strategic overseer role in AI-native software.

Strategy April 22, 2026

From Operator to Overseer: Why AI-Native Software Changes Everything About Human Work

AI is transforming the human role from operator to overseer. Here's what that means for software design, enterprise operations, and competitive advantage.

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Diagram illustrating free outcomes (tangible results, zero risk) versus paid outcomes (compounding value, aligned cost) along a value axis, with the tagline pay for outcomes, not clicks.

Pricing April 19, 2026

AI Adoption Made Simple: The Power of Outcome-Based Freemium

How outcome-based freemium replaces seat and usage pricing — and why it's the smoothest path to AI adoption as customers shift from operator to overseer.

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